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Home 2017-10-30T21:43:08+00:00

About.

INSPIRED BY DATA.

In 2011, Rocco Baldassarre founded the digital marketing firm, Zebra Advertisement, in college. The company has since grown to reach over 13% of world population with online advertising. The company has been named “One of America’s most entrepreneurial companies” by Entrepreneur Magazine.

Clients who seek digital marketing expertise come to Rocco to scale up campaigns and increase their ROI (return on investment) and ROAS (return on ad spend.) Zebra Advertisement uses proprietary API technology to track target audiences across multiple channels and devices. The system is customized for each customer based on patterns among historic conversion data, recurring sales, and click behavior. Clients can, therefore, utilize Zebra Advertisement’s API two ways: custom reporting with tailored solutions to make instant bulk changes based on the detected patterns. For example, if you have 18,000 Google AdWords campaigns and need to go through the search terms to check what should be added or removed from the campaign (or marked as negative keywords), the API identifies trends and patterns that are unique to each campaign. Clients can then decide whether or not these are beneficial patterns and what to do about it with just a click of a button.

Rocco has consulted Microsoft, Thomson Reuter, and Google. Zebra Advertisement proudly serves over 30,000 businesses of all sizes.

Approach

Marketing.

BASED ON API SOLUTIONS.

Take advantage of Zebra Advertisement’s cross-channel reporting or get a custom API built specifically for your business needs.
01. STRATEGY.

Creating the right strategy for each account is vital. We focus on long-term as well as the short-term success to build scalable systems for our clients no matter if you have one account or hundreds. We offer cross-channel advertising as well as cross-device tracking to create an ecosystem of accurate numbers you can trust and base your business decisions on.

02. IMPLEMENTATION.

A state of the art execution and the consequent account optimization is the only way to be successful with the strategy. We are proud to have developed, tested, and implemented campaign structures that keep learning. They grow together with the account to create evergreen campaigns that continuously improve over time.

03. AUTOMATION.

Utilize campaign data derived from our proprietary API to view and automate custom reports. The API also allows you to make targeted changes based on behavior patterns, historical conversion data, and hundreds of others data points. Depending on the number of accounts you have, you either get a dedicated account manager or an entire team that exclusively works on your campaigns.

Skill

Awards.

WINNING STRATEGIES.

Rocco is the only marketer and the youngest person globally to have ever been awarded an MVP by Microsoft. He is the youngest Google Partners All-Stars Winner. Other nominations and awards include the CSM Awards, the European and the US Search Awards, the SEMY Awards, and the Stevie Awards. Zebra Advertisement was named “One of America’s Most Entrepreneurial Companies” by Entrepreneur Magazine and was featured on the Entrepreneur 360 List.

A FOCUS ON CUSTOMER SERVICE AND RESULTS.

At Zebra Advertisement, the Client always comes first.

Our motto is: Be good. Be better. Think big.

We proudly serve all of our customers and thrive to not only get the best results but to provide the best customer service. We believe that effective communication is key to a successful work relationship. Understanding your goals, sales funnels, and operations as well as delivering insightful reports are a must for a successful collaboration.

Contact us today to learn more about how we can help you and your business excel in digital marketing.

Clients

Reviews.

WHAT PEOPLE SAY.

Learn more about what businesses have to say about working with Rocco Baldassarre.

ping from bing

“He successfully leveraged his profound domain knowledge and experience to illustrate business needs in digital advertisement, how agencies create campaigns to address clients’ business objectives and what are the latest trends in search engine marketing.”

PING JEN, SR. PRODUCT MANAGER AT AMAZON

Rocco Baldassarre Best Digital Marketer

“He possesses an analytical mind, as we were able to set and exceed value-creating goals across Google, Bing, Facebook, and LinkedIn. He has a diligent work ethic, sending thoughtful weekly reports with actionable next steps to make sure we stayed on track. Best of all, he has the ideal attitude, as his positive and friendly energy is infectious.”

KANE RUSELL, MARKETING AT HALO NEUROSCIENCE

Rocco Baldassarre Best Digital Marketer

“During that time, he has provided our organization with services that are critical to our mission and has consistently delivered results with an immense focus on quality. His skill sets as an entrepreneur and digital marketing strategist are one of a kind and play a key role in the success of our business and the people around him.”

DHIREN D’SOUZA, PRESIDENT & CEO AT SEARCHFORCE

Rocco Baldassarre Best Digital Marketer (2)

“ It was immediately obvious to me that he knew his stuff on a very high level. His knowledge level is at least as good as or, more likely, better than my Adwords rep; and 2. He has a passion for internet marketing that rival’s mine. He has brought to the table new targeting strategies that I had never knew existed and a slew of new ads to test, and he is humble enough to accept to my strategic input.”

CRAIG DAVIS, CEO AT VET ORGANICS

GET IN TOUCH

Contact.

LET’S TALK.

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